Senior Digital Marketing Specialist (Gaming)
TP. Hồ Chí Minh
Application deadline:
28/10/2026
About This Job
Trách nhiệm chính
- Develop and execute marketing campaigns that encompass various marketing channels, including user acquisition, brand awareness, community events, and offline events.
- Prepare the marketing budget and define the marketing mix based on CPI and install volume targets.
- Execute performance marketing and user acquisition plans at different stages of a game's lifecycle (soft launch, hard launch, and sustain).
- Maintain the marketing roadmap for a portfolio of games.
- Manage and optimize digital advertising campaigns across multiple channels, including search, social media, programmatic, and mobile advertising.
- Analyze and report on the effectiveness of marketing campaigns and provide recommendations for optimization.
- Oversee the creation of marketing assets, including copy, banners, trailers, playable ads, and interactive landing pages.
- Perform competitor marketing execution analysis to strengthen in-house initiatives.
- Measure and report on cohorted campaign performance (CPI, CPM, CPC, conversion rates, ROAS).
- Scale up social media reach, engagement, and conversion to drive measurable results.
- Manage day-to-day social media activities and plan engaging content calendars.
- Collaborate with cross-functional teams (e.g., product, creative) to ensure alignment and effective execution of marketing strategies.
- Collaborate with external partners, vendors and agencies to ensure seamless execution of marketing campaigns.
Yêu cầu
- Bachelor’s degree in marketing, Advertising, or a related field.
- 3-5 years of experience in gaming industry.
- In-depth knowledge of mobile marketing channels and their impact on performance metrics.
- Proficiency in digital advertising platforms such as Meta, Google, TikTok, Twitter, and third-party ad networks.
- Experience with performance marketing metrics and optimization.
- Strong analytical skills and ability to leverage data to drive decision-making.
- Ability to thrive in a fast-paced and dynamic environment.
- Passion for gaming and a deep understanding of the mobile gaming industry.
- Based in Ho Chi Minh City.
Thông tin khác
- Razer is proud to be an Equal Opportunity Employer.
- Are you game?