Senior Digital Marketing Executive - Performance Marketing, SPX Express
About This Job
Trách nhiệm chính
- Own paid media acquisition end-to-end, from planning and campaign setup to measurement and optimization, to achieve lead generation targets.
- Conduct monthly Online MKT budget planning, ensuring effective resource allocation and acquisition cost efficiency.
- Monitor campaign performance, identify root causes of underperformance, and implement improvements to meet KPIs.
- Ensure accurate campaign tracking and reporting, working with relevant teams to resolve data and technical issues.
- Collaborate with cross-functional teams to improve lead quality and conversion across the acquisition funnel.
- Explore new opportunities based on digital trends and platform developments to improve acquisition effectiveness.
Yêu cầu
- 3–5 years of experience in Digital Marketing, with experience managing paid media acquisition end-to-end.
- Comprehensive understanding of paid media strategy, campaign operations, conversion tracking, and performance measurement.
- Proficiency in Google Ads, Meta Ads, and other digital advertising platforms, with experience in lead generation and app acquisition.
- Strong analytical and problem-solving skills, with experience in A/B testing and conversion rate optimization.
- Good communication skills and demonstrated ability to work with cross-functional stakeholders.
- Good team player, positive attitude, and eager to learn and apply new digital marketing practices.
Thông tin khác
- Department Marketing
- Level Experienced (Individual Contributor)
- Location Ho Chi Minh City
- Team: Performance Marketing
- Senior Digital Marketing Executive will be responsible for managing paid media acquisition end-to-end for the SPX growth project.
- Digital Marketing, CRM, and seller programs are part of the team's responsibilities.
- Cross-functional collaboration is essential for delivering business results and improving marketing efficiency.