Trách nhiệm chính

• Plan and execute digital and e‑commerce campaigns, primarily on TikTok Shop and TikTok Live, to drive product awareness, engagement, and sales.
• Monitor campaign performance, identify optimization opportunities to improve traffic, conversion rates, sales revenue, and overall effectiveness.
• Track key e‑commerce metrics such as GMV, conversion rate, average order value, traffic, and ROAS.
• Analyze campaign data and prepare performance reports with actionable insights and recommendations.
• Collaborate with internal teams (creative, strategy, account management) to ensure deliverables meet client objectives.
• Coordinate with platform vendors (Meta, Google, TikTok) for media activation and troubleshooting.
• Track digital trends, e‑commerce features, live commerce trends, platform developments, and competitor activities to identify new opportunities.
• Manage campaign timelines, deliverables, and multiple projects to ensure smooth execution and timely completion.
• Support the Digital Manager in client presentations, campaign reviews, and performance discussions.

Yêu cầu

• Bachelor's degree in Marketing, Communications, Business Administration, E‑commerce, or a related field.
• Minimum 1.5 years of hands‑on experience in digital marketing, e‑commerce, or digital media, preferably within a media or digital agency.
• Proven hands‑on experience in TikTok Shop operations and TikTok Live campaign execution.
• Good understanding of e‑commerce operations, promotional mechanics, conversion funnels, and live commerce strategies.
• Familiarity with e‑commerce performance metrics, including GMV, conversion rate, average order value, traffic, and ROAS.
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations.
• Good organizational and project management skills, with the ability to manage multiple tasks and deadlines.
• Good communication and collaboration skills, with proficiency in English.
• Proactive, detail‑oriented, adaptable, and results‑driven, with a strong willingness to learn and improve.

Yêu cầu ưu tiên

• Experience with digital advertising platforms such as TikTok Ads, Meta Business Manager, and Google Ads is an advantage.

Thông tin khác

• Location: Ho Chi Minh City
• Brand: Iprospect
• Time Type: Full time
• Contract Type: Fixed Term Contract
• Employment type: Full time
• Work arrangement: not specified
• Salary: not disclosed
• Experience: Minimum 1.5 years
• Education: Bachelor's degree
• Proficiency in English
• Proactive, detail‑oriented, adaptable, results‑driven
• Strong willingness to learn and improve
• Good organizational and project management skills
• Good communication and collaboration skills
• Strong analytical skills
• Hands‑on experience in TikTok Shop operations and TikTok Live campaign execution
• Good understanding of e‑commerce operations, promotional mechanics, conversion funnels, and live commerce strategies
• Familiarity with e‑commerce performance metrics, including GMV, conversion rate, average order value, traffic, and ROAS
• Experience with digital advertising platforms such as TikTok Ads, Meta Business Manager, and Google Ads is an advantage