Senior Channel Manager - TONT
TP. Hồ Chí Minh
Application deadline:
12/11/2026
About This Job
Trách nhiệm chính
- Collaborate with Sales and Regional Trade Marketing to develop Channel Strategy, taking into account regional market differences, company priorities and brand strategies.
- Align channel strategy with Head of Trade and Head of Sales.
- Translate Channel Strategy into Channel Activity Plan with allocated budget and through the line Brand Campaigns.
- Align Channel Activity Plan with On-trade Channel Manager, Regional Commercial Managers, Regional Trade Managers, Business Controller.
- Execute at outlets/activation places with innovative/creative concept.
- Optimize during campaigns/activity and conduct post-evaluation review.
- Analyze sales performance and evaluate the efficiencies of channel activities to react to market changes, needs or competitor threats.
- Manage budget allocation and ensure optimization and maximization of trade investment at market, driving a continuous cost optimization mindset with team and agencies.
- Prepare quarterly budget reports.
- Identify and drive cost optimization initiatives.
- Drive innovation agenda by identifying opportunities to use initiatives in creative concept and digital promotions to drive penetration effectiveness and efficiency.
- Initiate fast and scalable penetration and purchase in suitable activities.
Yêu cầu
- University degree in Business Administration, Economics, or Marketing.
- Knowledge of professional advertising, culture and sociology.
- At least 4 years working experience in the relevant field in beverage industry or FMCG.
- Decision maker.
- Good communication, negotiation and presentation skills.
- Analytical thinking, strategic thinking and problem-solving skill.
- Creative thinking, open-minded and enthusiasm.
- Strong proficiency with spoken and written English.
- Proficiency at Excel or BI tools and financial acumen.
Thông tin khác
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