Trách nhiệm chính

• Own the TT RTM strategy and its contribution to MTP and AOP, translating growth priorities into strategic choices, initiatives, investment requirements and measurable outcomes.
• Develop the national roadmap by geography and outlet segment, balancing market potential, customer needs, execution capability, productivity and cost-to-serve.
• Frame strategic options and business cases for leadership decisions, with clear assumptions, trade-offs, risks and implementation implications.
• Define SPVB’s strategic framework for TT coverage, route structure, service frequency, route workload and direct, indirect or assisted service models.
• Lead Customer Service Architecture design, pilots and performance reviews; recommend where and how SPVB should expand, redesign or optimize coverage.
• Own the outlet-segmentation framework and integrate DMS/SFA, Census/e-Census, location and external market data into a single fact base for RTM decisions.
• Lead the annual Census agenda and convert outlet potential, channel and geographic insights into acquisition, replacement, service and investment priorities.
• Shape the TT DCR operating model, including role design, ways of working, segmentation, capability, tools, recognition and income/incentive principles.
• Connect DCR design with TU, Perfect Store, range selling, SFA enablement and field capability to strengthen execution quality and productivity.
• Lead strategic TT RTM workstreams from problem framing and solution design through pilot, review, scale-up recommendation and transition to operations.
• Define business requirements, KPI logic, readiness criteria, change impacts and adoption plans with RTM Operations, Sales, Finance, SIS/IT, APAC and external partners.
• Build the fact base for coverage, service, headcount, productivity, investment and cost-to-serve decisions; convert analysis into clear management insights and recommendations.
• Govern the TT RTM portfolio through milestones, decision rights, risks, actions and performance reviews; elevate issues and sponsor corrective action where required.
• Serve as the focal point for TT RTM Strategy, aligning Sales, RTM Operations, DMP, TMKT, RGM, Finance, PCU, SIS/IT, Sales Capability, APAC and external partners.
• Ensure effective handover from strategy to execution through standards, communication, field feedback and capability transfer.
• Lead and develop the TT RTM Strategy team by setting priorities, assuring delivery quality, coaching strategic capability and building succession.
• Perform other duties assigned by the line manager.

Yêu cầu

• Strong FMCG Route-to-Market or channel expertise, including distribution, coverage, route planning, distributor operations and frontline execution.
• Demonstrated ownership of strategic planning, annual business planning and complex cross-functional transformation.
• Experience designing coverage, service and frontline operating models and leading pilots through scale-up decisions.
• Ability to integrate commercial, operational, market and financial data into strategic options, business cases and executive recommendations.
• Strong governance, risk-management and change-leadership experience.
• People-management or formal team-lead experience.
• Strategic judgement and enterprise-wide thinking.
• High ownership and autonomy in leading a national agenda.
• Strong influencing, facilitation, negotiation and executive communication.
• Ability to manage ambiguity, challenge constructively and align diverse stakeholders.
• Coaching and organizational capability-building mindset.
• Business-level English and fluent Vietnamese.
• Advanced Excel and PowerPoint; working knowledge of DMS/SFA and BI tools.
• Willingness to travel nationally and work with frontline teams and distributors.

Thông tin khác

• Our DEI Commitment: we foster a diverse, equitable, and inclusive workplace.
• We encourage candidates with varied experience/backgrounds to apply.