MT Channel Lead
TP. Hồ Chí Minh
Application deadline:
07/11/2026
About This Job
Trách nhiệm chính
- Lead the development of the trade category plan for assigned channels, build customer & shopper insights, translate insights into business opportunities, and create trade plans to align with overall category objectives.
- Build full‑year merchandising and in‑store visibility plans, coordinate marketing campaigns for launch/re‑launch across channels and accounts, and design customized activities to win post‑mail participations and key customer events.
- Identify trade spend opportunities, allocate funds, and optimize risks to match brand objectives with customer/market needs.
- Collaborate with field sales teams to ensure excellence in in‑store execution and day‑to‑day operational tasks.
- Provide cross‑functional input for marketing budgets, schemes, and communication plans; allocate promotion volume by channel and customer; develop and adapt in‑store POSMs and translate brand designs into trade‑acceptable materials.
- Lead scheme proposals and execution, manage POSM/Gift production and distribution, and conduct ROI and post‑promotion evaluations.
- Define commercial drivers by channel and joint business plans, including assortment, shelving, placement guidelines, pricing strategy, and support key accounts in developing and executing joint business plans.
Yêu cầu
- University graduate in business administration, foreign trade, or economics; a master’s degree is an advantage.
- 6‑10 years of experience in sales and trade marketing for FMCG, with at least 3 years in relevant positions such as Trade Marketing Management for MT channel; experience in GT channel is an advantage.
- Strong understanding of category, competition, shopper behaviours, and in‑store commercial drivers within the channel.
- Proven business management competency with deep understanding of sales performance metrics, commercial environment, and basic financial acumen.
- Strong strategic analytical thinking, creative and innovative mindset, proactive and can‑do attitude.
- Excellent collaboration and communication/interpersonal skills, able to work effectively with internal and external stakeholders in a complex multi‑functional environment.
- Ability to inspire, lead, and motivate team members, including performance management and development.
- Creative, passionate, willing to take challenges, proactive, confident, and able to work under high pressure.
- Good command of English and computer skills.
Yêu cầu ưu tiên
- Master’s degree is an advantage.
- Experience in GT channel is an advantage.
Mức lương
- Lương: Thỏa thuận.
Hình thức làm việc
- Mô hình làm việc linh hoạt kết hợp làm việc từ xa và hợp tác trực tiếp tại văn phòng.
Thông tin khác
- Chức danh này dành cho ứng viên đã được cấp phép làm việc tại Việt Nam; hỗ trợ chuyển đổi không được cung cấp.
- Địa điểm chính: Văn phòng Hồ Chí Minh.
- Loại công việc: Nhân viên toàn thời gian.
- Ứng tuyển trực tuyến qua trang web careers.