Marketing Manager
About This Job
Trách nhiệm chính
- Bring the best of Visa marketing to key clients and collaborate with Visa marketing community locally, regionally, and globally.
- Generate new revenue streams and create integrated Marketing VAS proposals including marketing insight, strategy, creative services, production, execution, media planning and deployment, sponsorships, measurement services, and other customized services to support client objectives from launch to retention.
- Sell Marketing VAS, implement Marketing VAS projects for assigned clients, and handle co‑marketing client engagements with local Business Development Teams and other cross‑functions.
- Engage closely with clients in QBRs, regular meetings, and engagements.
- Work with relevant marketing and finance teams, locally and regionally, and external agencies to ensure timely delivery of revenue and margins associated with Marketing VAS commitments.
- Take charge of administrative deliverables related to client marketing project management and VAS including approvals, procurement, contract management, and VIK process management in full compliance with Visa’s policy.
- Plan and execute client marketing and co‑marketing campaigns, bringing in relevant media, digital, data, and measurement expertise where required.
- Participate in internal business agenda and activities cross‑functionally and act as Visa’s brand custodian to ensure all marketing materials adhere to internal branding guidelines.
Yêu cầu
- 8+ years in a media agency, research agencies, digital sales or client‑side role with similar experiences and expertise.
- Bachelor’s degree in Finance, Marketing or Communications or equivalent.
- Proven experience in cross‑channel strategy and execution including audience targeting, programming, search, paid social, mobile and DMP management.
- Strong in implementation of an integrated marketing campaign, consumer‑insight based mindset, digital and social marketing skills, and a good track record on assessing campaign performance.
- Sales experience, expertise and confidence in presenting/advising clients.
- Strong presentation, interpersonal, communication and negotiation abilities in both verbal and written formats in both English and Vietnamese.
- Strong in consultative selling skills, analytical thinking, complex project management, and budget management skills.
Yêu cầu ưu tiên
- Financial services industry experience is a plus.
- Global or multi‑national business experience is strongly preferred.
- Passion for digital payments, technology innovation, with high energy and intelligence.
Hình thức làm việc
- Work onsite at least 3 days per week.
Thông tin khác
- Dual reporting to Head of Marketing Services, Regional Southeast Asia, and Head of Marketing, Vietnam and Laos.
- 15% of capacity dedicated to supporting the Vietnam marketing team on cross‑border agenda in merchant partnerships, media, and measurement.
- Visa is an EEO Employer.