Trách nhiệm chính

• Lead portfolio strategy, annual marketing plans, pricing, product lifecycle management, and new product launches to achieve sustainable growth and market leadership.
• Identify market opportunities, customer needs, and competitive dynamics to drive business performance.
• Partner closely with regional and cross-functional teams to align priorities, leverage best practices, and secure resources to support business objectives.
• Drive reimbursement and market access initiatives where needed.
• Strengthen relationships with KOLs, healthcare leaders, professional societies, and C-suite stakeholders to expand BD's clinical and commercial presence.
• Lead BD Alliance and other strategic partnership programs to support long-term business growth.
• Partner with sales and distributors to drive nationwide execution excellence.
• Lead business reviews, monitor trade performance, and oversee action plans to improve sales, market share, forecast accuracy, and customer adoption.
• Ensure effective deployment of marketing and clinical programs that translate strategy into results.
• Manage and develop the marketing and clinical teams, providing coaching, mentoring, and performance leadership.
• Foster a culture of accountability, collaboration, customer focus, and continuous improvement.
• Build organizational capabilities to support current and future business growth.

Yêu cầu

• Bachelor's degree in Business, Marketing, Pharmacy or a related field.
• 10+ years of marketing experience in the healthcare industry, including at least 3 years in the medical device sector.
• Proven track record in portfolio management, product launches, pricing strategy, and business growth.
• Strong understanding of Vietnam's healthcare ecosystem, including hospital operations, tender processes, reimbursement mechanisms, and distributor management.
• Experience leading cross-functional teams and developing talent.
• Experience working in a multinational (MNC) environment with matrix reporting.
• Strong commercial acumen and strategic thinking in healthcare/medical devices.
• Expertise in strategic marketing, portfolio management, pricing, and product launches.
• Strong stakeholder management with the ability to influence KOLs, C-suite leaders, and cross-functional teams.
• Strong analytical, planning, and problem-solving skills with a data-driven mindset.
• Proven people leadership, coaching, and talent development capabilities.
• Effective collaboration and execution in a matrix organization.
• Excellent communication and presentation skills in Vietnamese and English.

Yêu cầu ưu tiên

• Prior people management experience is preferred.

Thông tin khác

• Primary Work Location: VNM Ho Chi Minh City - Me Linh Point Tower.
• To learn more about BD, visit https://bd.com/careers.
• Becton, Dickinson, and Company is an Equal Opportunity Employer.
• We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.