Trách nhiệm chính

• Market research and brand definition
• Manage the Digital Marketing team to identify market segments and conduct market research
• Develop marketing strategies (channels identification, resource allocation, target selection, messaging) and prepare annual and quarterly content calendar with the objective of brand awareness
• Consult all customer-facing functions to understand the selling points of the brand
• Conduct a competitors’ analysis to identify the strengths and key differentiators of the brand
• Define brand positioning and create / leverage brand message, key selling points and brand guidelines
• Monitor market trends, identify new opportunities and adjust the brand positioning accordingly
• Lead acquisition: plan quarterly and monthly ads calendar to achieve the objective of lead acquisition
• Oversee the preparation of the marketing content required to deliver the marketing strategies on time for both offline and online
• Oversee the execution of the marketing offline strategies, online and offline, and closely monitor the outcomes
• Maintain effective communication with the customer-facing teams (Telemarketing, Sales, Direct Sales Force, Service and Event Teams) to ensure the effectiveness of the marketing strategies and adjust as required to attain the set objectives
• Prepare, monitor, and manage the marketing budget
• Sales Support: conceptualize, plan, and implement the monthly promotion plan with the commercial team
• Prepare and provide the marketing materials required by the commercial team
• Manage the marketing material inventory in collaboration with Finance
• Brand and marketing effectiveness: determine all required brand and marketing assets for the organization, online and offline, including in-center signage, website, social media platforms, …
• Ensure that all marketing assets of the brand are in line with the brand guidelines and maintained appropriately
• Always look for innovative tools and procedures to improve the brand awareness and marketing effectiveness
• Team management: recruit, train and manage the performance of the marketing team members
• Provide direction, guidance, and leadership to the Marketing department to deliver the expected outcomes from the function
• Set, monitor, and report on the departments’ objectives to the management team

Yêu cầu

• Yêu cầu bằng cấp (tối thiểu): Đại Học
• More than 6 years of experience in the Marketing industry, including experience in the education sector, with 3 years in a Management role
• Experience at setting strategic goals, and at conceptualizing and executing high quality branding and marketing strategies
• Leadership skills including motivating employees to perform well and task delegation for team members
• Creative and resourceful in developing ideas to create effective marketing strategies
• Great communicator and good interpersonal skills
• Stellar writing skills in Vietnamese and English
• Ability to make sensible decisions in a fast-paced environment
• Ability to work under pressure and comply to tight schedules
• Good working attitude

Yêu cầu ưu tiên

• Knowledge in Education industry is a plus
• Bachelor’s Degree Marketing related Diploma/Degree (Preferable)

Mức lương

• Mức lương: Thỏa thuận

Phúc lợi

• Được hưởng chế độ BHYT, BHXH, BHTN theo quy định.
• Cung cấp Macbook cho nhân viên.
• 12 ngày nghỉ phép có lương.
• Chương trình team building để kết nối đồng nghiệp.
• Môi trường làm việc hòa đồng, thân thiện.

Thông tin khác

• Chức vụ: Trưởng Nhóm/Trưởng Phòng
• Hình thức làm việc: Toàn thời gian
• Yêu cầu giới tính: Nam/Nữ
• Working time: Mon - Fri: 8:00 - 17:00, Sat: 8:00 - 11:00
• Ngành nghề: Digital Marketing,Nghiên Cứu Thị Trường,PR - Truyền Thông - Sự Kiện,Quảng Cáo - Sáng Tạo,Sales Marketing - PR - Quảng Cáo,Trade - Brand - Product Marketing
• Location: Thành phố Hồ Chí Minh