Marketing Communication Head
TP. Hồ Chí Minh
Application deadline:
07/11/2026
About This Job
Trách nhiệm chính
- Lead the development of clear vision, strategies, and plans to build brand awareness, preference, and differentiated equity for the assigned business.
- Understand and influence the Product Business Group to establish clear product portfolios, pricing strategies, and annual business initiative calendars to achieve business goals.
- Develop strategic marketing leadership in brand communication, local initiative launches, and ensure excellence in execution.
- Lead functional teams to develop and execute holistic initiatives via Integrated Marketing Communications (IMC) development and execution.
- Develop local adaptations or create (as needed) Above-the-Line (ATL) and Below-the-Line (BTL) initiatives based on an in-depth understanding of local consumers.
- Manage effective communication with Business Heads, HQ, and RHQ to resolve issues promptly and share best practices.
- Develop gap closure plans with Product Marketing to achieve business goals.
- Develop, train, and coach teams in strategic marketing, branding frameworks, and essential soft skills (e.g., business management, leadership, collaboration).
- Manage agency relationships and develop annual scopes of work.
- Conduct bi-annual agency reviews and action plans to maximize the effectiveness of agency partners.
Yêu cầu
- Possess a Bachelor Degree or Master Degree preferably in Business, Marketing or the equivalent
- At least 12 years of relevant marketing experience and 8 years in a managerial role
- Experience in strategic marketing and managing people
- Strong knowledge and experience with Brand Building
- Strong Marketing Planning, decision making and Execution capability in a fast paced electronics or FMCG industry
- Leadership, Collaborative, Creative, resourceful & strategic minded
- Independent, self-motivated with excellent interpersonal and communication skills
- Good analytical and high adaptability skills
Thông tin khác
- Cần có khả năng đi công tác ngắn hạn