Trách nhiệm chính

• Execute annual marketing plan in collaboration with the GM, Food & Beverage leader, operations leaders, Director of Marketing Communications, and cluster marketing and eCommerce teams.
• Partner with Operations, Food & Beverage and Sales teams to execute promotions and campaigns targeting in‑house guests to drive incremental revenue.
• Act as liaison between the marketing department and advertising agency on tactical advertising campaigns’ creative and media plans, especially for food and beverage promotions.
• Manage F&B media schedules and verify prompt settlement of accounts.
• Collaborate with property Revenue Management to verify correct offer loading and proper advertisement targeting.
• Execute email marketing and display advertising.
• Maintain frequent, active engagement with Cluster eCommerce manager to verify alignment, pull‑through, and two‑way communication about online programs and initiatives.
• Verify all advertising for the hotel in digital channels is in alignment with brand voice.
• Facilitate social media engagement and update content in local digital channels such as the hotel website and travel sites.
• Develop and execute promotions campaigns in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
• Engage in proactive online reputation management by surfacing relevant guest comments and responding accordingly.
• Develop a comprehensive PR plan per quarter and execute post sign‑off from GM.
• Maintain a comprehensive list of local media contracts, emphasizing food critics and bloggers.
• Manage assigned accounts in the media account management system.
• Write and distribute all press releases for property events, promotions, and outlets.
• Manage the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
• Support pull‑through of impactful PR strategy & activities to drive quality press coverage.
• Verify news clippings and other online, print, and social media mention reports monthly for property distribution.
• Manage external vendors and media agencies; work with agency partners and continent PR leader to identify strategic media buys.
• Support coordination of photography for F&B advertising, collateral and public relations purposes.
• Manage photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
• Act as central point of contact for regionally approved local photographers for food, amenity, and property imagery.
• Assist and manage the development, coordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
• Help with the publication of hotel’s newsletter(s).
• Support communications duties and functions as deemed necessary.
• Assist in the liaison and execution of joint F&B promotions.
• Work with eCommerce to verify the Hotel’s website and related websites are updated regularly.
• Partner with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
• Provide training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
• Coordinate with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
• Keep abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

Yêu cầu

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major and 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred

Hình thức làm việc

• Work at the office located at K5 Nghi Tam, 11 Xuan Dieu Road, Tay Ho District, Hanoi.

Thông tin khác

• Job Number 26124320
• Location: K5 Nghi Tam, 11 Xuan Dieu Road, Tay Ho District, Hanoi, Ha No, Vietnam
• Schedule: Full Time
• Position Type: Management
• At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity.