Manager, Mobile App Engagement VN
Application deadline:
04/11/2026
About This Job
Trách nhiệm chính
- Define and execute the product vision and roadmap for mobile user engagement and lifecycle management
- Collaborate closely with cross‑functional teams to design, build user experiences, prioritize features and deliver high‑quality mobile experiences that delight users on the mobile banking platform and meet business goals
- Identify user touch points, pain points and opportunities through user research, feedback, NPS, app analytics and behavioral data to optimize user journeys and maximize activation and feature adoption
- Track and manage the performance of key engagement metrics such as mobile registration, DAU, MAU, user actions and session length
- Design and implement personalized, data‑driven engagement strategies including push notifications, in‑app messaging, usage flows and gamification
- Stay up to date on best practices and trends in mobile engagement, app UX and behavioral product design
Yêu cầu
- Bachelor’s degree in Banking, Finance or Business and equivalent functional experience
- Minimum 4 years of working experience in product management, e-commerce or fintech with a focus on mobile engagement, loyalty or platform ecosystems involving merchants/partners
- Strong understanding of mobile UX, behavioral engagement principles and growth metrics
- Excellent communication, stakeholder management, presentation, writing and negotiation skills
- Ability to handle multiple tasks and deadlines in a fast‑paced, agile environment
Yêu cầu ưu tiên
- Experience with digital product development
- Good network within the digital ecosystem
- Experience in business development or working on loyalty programs, rewards systems or partner/merchant platforms
- Strong presentation, writing and negotiation skills
- Ability to work under pressure, time management, self‑motivation, conflict resolution and adaptability
Thông tin khác
- Languages: English – fluent
- Perform other tasks as assigned by line manager