KOL Specialist
TP. Hồ Chí Minh (Thành phố Hồ Chí Minh)
Application deadline:
15/11/2026
About This Job
Trách nhiệm chính
- Execute influencer marketing projects in the Vietnam market, primarily with TikTok creators and secondarily with Instagram influencers: source, vet, and connect with local creators; negotiate placement fees, commissions, or product‑exchange collaborations; and build a well‑organized, tiered creator database.
- Develop localized creator briefs; pre‑review short‑video and IG post content to ensure compliance and brand messaging; and coordinate creator schedules, sample shipping, and content publishing.
- Track campaign performance across views, engagement, traffic, and GMV; conduct post‑campaign reviews; identify high‑ROI creators; and build up a library of reusable ad creatives.
- Maintain creator relationships and encourage top performers to collaborate repeatedly; coordinate with the store, supply chain, and performance‑marketing teams on coupon setup, sample management, and collection of content usage rights.
- Keep up with Vietnam TikTok/IG influencer trends, update the creator roster, and deliver weekly reports and campaign wrap‑ups; watch for risks such as influencer PR crises and fake traffic.
Yêu cầu
- Bachelor's degree or above, with at least 2 years of experience in KOL partnership development.
- Proficiency in Chinese or English as a working language; existing Vietnamese influencer resources are preferred.
- Familiarity with the Vietnam market and consumer habits — understanding of content mechanics and viral video logic on platforms such as TikTok, with strong content sense and sharp instincts for spotting trending topics.
- Basic data analysis and review skills — able to use data tools to analyze performance and write reports.
- Knowledge of global beauty and personal care brands, with solid business negotiation skills.
- Strong collaboration and communication skills — able to communicate and provide feedback across departments in a timely manner.
Yêu cầu ưu tiên
- Existing Vietnamese influencer resources are preferred.
- Language: English/Chinese (Preferred).
Mức lương
- Thu nhập hàng tháng dao động từ 15,000,000₫ đến 20,000,000₫.
Hình thức làm việc
- Làm việc tại văn phòng, in person.
Thông tin khác
- Job Type: Full‑time.
- Ability to commute/relocate: Thành phố Hồ Chí Minh: Reliably commute or planning to relocate before starting work (Preferred).
- Work Location: In person.