Influencer Marketing Manager
TP. Hồ Chí Minh
Application deadline:
31/10/2026
About This Job
Trách nhiệm chính
- Define and drive Influencer Marketing strategies across priority brands.
- Translate brand and business objectives into effective creator‑led marketing programs.
- Integrate influencer marketing into broader media and brand‑building strategies.
- Build and manage a strong ecosystem of creators, influencers, agencies, and platform partners.
- Develop long‑term creator partnerships that strengthen brand advocacy and consumer engagement.
- Lead agency evaluation, onboarding, and performance management to ensure strategic excellence, innovation, and delivery of business outcomes.
- Ensure high‑quality execution of influencer campaigns across multiple brands.
- Define campaign KPIs and establish measurement frameworks across awareness, engagement, and conversion objectives.
- Monitor performance, generate insights, and optimize campaigns to maximize effectiveness and ROI.
- Partner with Media and E‑commerce teams to unlock creator commerce and social commerce opportunities that drive brand growth and conversion.
- Drive the adoption of influencer marketing best practices, governance standards, and measurement frameworks across priority brands.
- Ensure all influencer marketing activities comply with Nestlé policies and local regulations.
- Stay ahead of creator, social media, and platform trends to continuously elevate Nestlé's influencer marketing capabilities.
Yêu cầu
- Bachelor's degree in Marketing, Communications, Digital Marketing, Business Administration, Media, or a related field.
- 5+ years of experience in digital marketing, media, social media, influencer marketing, creator marketing, or related fields.
- Proven experience developing and leading influencer marketing strategies.
- Strong understanding of Vietnam's creator ecosystem, influencer landscape, and social media platforms.
- Experience managing creator partnerships, agencies, and cross‑functional stakeholders.
- Strong commercial acumen with the ability to connect influencer initiatives to brand and business outcomes.
- Experience with influencer marketing platforms, social listening tools, campaign measurement dashboards, and digital analytics tools.
- Strong analytical, project management, communication, and stakeholder management skills.
Yêu cầu ưu tiên
- Experience in FMCG, e‑commerce, consumer brands, or creator agencies is an advantage.
- Certifications in Digital Marketing, Influencer Marketing, Meta, TikTok, or related platforms are a plus.
Mức lương
- Thỏa thuận
Hình thức làm việc
- Work on site at the office.
Thông tin khác
- Nestlé Vietnam is looking for an Influencer Marketing Manager to lead influencer and creator marketing across priority brands.
- Collaborate with local and global stakeholders to drive creator‑led growth and shape the future of influencer marketing.