Trách nhiệm chính

• Plan, build, QA, and run lifecycle journeys and campaigns across push, in‑app, inbox, email, and Zalo ZNS for onboarding, activation, engagement, retention, and win‑back of users.
• Manage segmentation, triggers, exit rules, and frequency caps to ensure relevant messaging and track opt‑out/uninstall metrics.
• Collaborate with Data and Product on personalization engine to select content, messages, timing, and channel based on user signals.
• Design and implement voucher and rewards programs to drive specific actions, manage per‑user and per‑campaign caps within budget.
• Support product launches of new features, using owned channels to reach target users and monitor adoption.
• Pull data with SQL (BigQuery), maintain funnel, cohort, campaign, and CRM dashboards, and share weekly readouts.
• Keep backlog of experiments on audience, timing, channel, message, reward; measure results and build AI‑assisted workflows for segmentation, content variants, campaign QA, reporting, anomaly alerts.
• Plan and optimize app install and re‑engagement campaigns on Meta, ChatGPT Ads, TikTok, YouTube, and Google App Campaigns, targeting user quality and install volume.

Yêu cầu

• 2–3 years experience in lifecycle/CRM, retention, or growth marketing, ideally at a mobile app, marketplace, classifieds, or e‑commerce business.
• Hands‑on experience with at least one CRM or marketing automation platform (Braze, MoEngage, CleverTap, Insider or similar) covering segmentation, triggers, frequency capping, dynamic content, and deep links.
• Proven record of running at least one voucher, rewards or loyalty program, personalization campaign, or feature adoption campaign with measurable impact and cost.
• Daily use of AI tools and built at least one AI‑assisted workflow for growth work (reporting, content variants, segmentation, campaign QA, anomaly alerts).
• Habit of running experiments: hypothesis, control/holdout, guardrails, and ability to pivot based on data.
• Independent SQL writing (window functions and BigQuery a plus) and dashboard building in Looker Studio or similar; understanding of funnels, cohorts, attribution, incrementality, CAC/LTV.
• Ability to walk through two owned projects, explaining decisions, numbers, challenges, and changes.
• Clear communication in English and Vietnamese, and willingness to disagree with other teams when data supports it.

Phúc lợi

• 15 days annual leave and 5 days sick leave per year.
• Health insurance for you and your family members.
• 13th‑month salary and an annual performance bonus.
• Plenty of learning and training opportunities to grow your professional and personal skills.
• Modern offices built for a relaxed yet productive working environment.

Thông tin khác

• Chợ Tốt's MKT team is a full‑stack team, from strategic planning and creative development to media and event execution.
• As part of the team, you will work closely with Product, Data, Brand, and Design, not in a siloed marketing function, and build both creative and technical skills.
• Join a team actively building AI‑native workflows for analysis, reporting, idea generation, and campaign operations, and bring your own.
• Get support from teammates across functions whenever you need it, whether for a tricky task or a joke to lighten the day.
• Own the lifecycle of millions of users across four brands at Vietnam's leading classifieds marketplace, with the data access to see exactly what your work moved.
• Create work and modern marketing strategies together that earn recognition at reputable awards such as MMA Smarties and BSI Awards.
• Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.