Expression of Interest: Senior Consumer Insights Manager
TP. Hồ Chí Minh
Application deadline:
08/11/2026
About This Job
Trách nhiệm chính
- Generate actionable consumer understanding that helps build and shape portfolio in market which aligns with consumers’ need, while being commercially sustainable.
- Provide consumer, market and competitive insights to assess innovation opportunities, shape propositions and support robust business‑case development for new product initiatives.
- Support strategic marketing plans, annual cycle and campaign planning, performance tracking post‑implementation reviews through insights.
- Build trusted partnerships with Marketing, Commercial, End Market Leadership Team and Regional Insights Teams, while leading agency selection, annual scope‑of‑work planning, delivery quality and performance evaluation.
- Own the insights budget and research portfolio, ensuring effective prioritisation, governance, compliance.
Yêu cầu
- Bachelor’s degree in Business, Marketing, Economics, Statistics or a related field.
- At least 7-10 years of experience in Consumer Insights, preferably within FMCG environment.
- Advanced knowledge of qualitative and quantitative research methodologies, including consumer usage and attitude studies, brand health tracking, retail audit, etc.
- Strong analytical ability to integrate multiple information sources, identify trends, simplify complexity and translate findings into actionable commercial recommendations.
- Excellent English communication, storytelling and presentation skills, with the ability to influence stakeholders and create alignment at all levels.
- Demonstrated experience in project management, insights budget management, agency selection and external supplier performance management.
- Strong cross‑functional collaboration skills, a proactive mentality and the ability to manage multiple priorities in a fast‑paced environment.
- Proficiency in Microsoft 365, including advanced PowerPoint and Excel capabilities; experience with Power BI or other data visualisation tools is preferred.
- Fluent in English and Vietnamese.
Yêu cầu ưu tiên
- Experience with FMC (tobacco/ nicotine) industry would be preferred.
- Experience with Power BI or other data visualisation tools is preferred.
Mức lương
- Competitive salary
Phúc lợi
- Annual performance bonus (subject to eligibility)
- Health plans, initiatives for work‑life balance, transportation support, flexible holiday plan with additional incentives
- Online learning platforms and personalized growth programs
- Continuous improvement environment
Thông tin khác
- Contract Type Permanent
- Career Level Experienced Professional
- Functions Marketing
- Salary Range Competitive salary
- Location: Thành phố Hồ Chí Minh, Vietnam
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