Trách nhiệm chính

• Design, execute, and manage end‑to‑end marketing, communication, and branding initiatives to drive business performance and enhance brand awareness.
• Develop comprehensive marketing plans, translate strategic directions into concrete initiatives for customer acquisition, retention, and value enhancement across segments and economic sectors.
• Manage campaign execution progress, budgets, and marketing performance, ensuring initiatives are feasible, measurable (KPIs), cost‑optimized, and aligned with business objectives.
• Collaborate cross‑functionally to develop communication plans for products, solutions, and services, ensuring consistency with brand positioning and core messaging.
• Drive implementation of service quality surveys (e.g., NPS, CSI), analyze results, identify experience gaps, and recommend improvement initiatives to enhance customer satisfaction, loyalty, and referral likelihood.
• Support design and execution of loyalty programs, periodic promotions, and personalized customer value propositions to increase reach, engagement, and conversion effectiveness.
• Propose and develop multi‑channel communication content (email, SMS, push notifications, social media, mobile app, landing pages, etc.) tailored to each customer segment and campaign objective.
• Collaborate with internal teams and external agencies to craft communication messages for customer care programs, product and service introductions, new policies, service procedures, and customer experience enhancement campaigns.
• Ensure content quality and consistency, including clarity, alignment with brand voice, relevance to each customer touchpoint, and compliance with legal requirements, industry standards, and risk‑control policies.
• Monitor and evaluate content performance, analyze response data (open rate, CTR, conversion rate, sentiment, etc.), assess message effectiveness, and recommend improvements to optimize campaign results.
• Contribute to development of customer‑engagement strategies through integrated marketing campaigns covering research, ideation, channel planning, message design, execution, monitoring, and performance evaluation.
• Manage the campaign operating framework, including defining implementation standards, content–visual–channel approval processes, cross‑functional coordination guidelines, documentation, and post‑campaign reviews.
• Work closely with internal teams and external media partners to deliver community programs, awards, events, conferences, PR activities, and other brand‑building initiatives.
• Propose innovative communication approaches, leveraging technology, customer data, and marketing automation tools to personalize experiences and improve campaign reach, relevance, and conversion performance.

Yêu cầu

• University degree majoring in Economics, Finance, Banking, Marketing, or Business Administration.
• At least 8 years of experience in positions related to insurance, banking, product marketing, corporate customers, or management.
• English proficiency: minimum TOEIC 650 or equivalent.
• Understanding of the organization, its products, and the rules/operating processes in the unit.

Yêu cầu ưu tiên

• Master's degree or higher.
• Strong knowledge of the company's products and services.
• Experience with marketing automation and digital platforms.

Mức lương

• Salary not specified.

Thông tin khác

• Location: Hà Nội, Vietnam.