Trách nhiệm chính

• Lead the R&I Business Unit’s evolution from channel‑led digital marketing to customer‑centric, insight‑led and AI‑enabled engagement, aligned with AstraZeneca Customer Engagement 2.0 and AI30 ambitions.
• Partner with Brand, Sales, Medical, Commercial Excellence, Market Access, Digital & IT and external partners to design and scale connected customer journeys that deliver relevant content through the right channel at the right moment.
• Translate customer, behavioural and engagement data into actionable segmentation, content, channel, next‑best‑action and investment decisions, with clear linkage to customer progression, business outcomes and patient impact.
• Serve as the BU capability owner for omnichannel marketing, responsible AI adoption and digital excellence, helping teams embed Customer Engagement 2.0 into brand planning and execution.
• Lead the BU Customer Engagement 2.0 strategy and roadmap, partnering with Brand, Sales, Medical and cross‑functional teams to embed customer‑first, connected HCP journeys into annual plans, with clear priority segments, customer needs, intended belief or behaviour shifts, engagement signals, interventions, owners and success measures.
• Orchestrate personalised omnichannel engagement across face‑to‑face and approved digital channels, using customer segmentation, personas, content strategy and responsible AI use cases—including insight synthesis, content recommendation, next‑best‑action, journey optimisation and campaign automation—to deliver relevant experiences at scale.
• Build the data, technology and measurement foundation for Customer Engagement 2.0 by partnering with Digital & IT, Commercial Excellence and Data teams to strengthen CRM readiness, data quality, consent, tagging and integration; establish OKRs, dashboards and closed‑loop analytics; and use experimentation to optimise customer progression, business impact, productivity and return on investment.
• Drive compliant adoption and continuous improvement by governing digital and AI‑enabled activities, managing agencies and technology partners, building omnichannel and AI capability across teams, and scaling proven practices while stopping low‑value or non‑scalable activity.

Yêu cầu

• Bachelor’s degree in economics, marketing, communications or a related field.
• Minimum of five years of experience in Digital marketing, preferably in the pharmaceutical sector.
• Experience in leading Digital marketing campaigns and content management.
• Proficient in using data analysis tools and metrics tracking to support decision‑making.
• Confident in communicating in English (spoken & written) environment.

Yêu cầu ưu tiên

• Analyzes and deconstructs problems into their constituents, sees the bigger picture and prioritises the right issues.
• Works well with complex issues and solves complicated problems.
• Remains motivated and effective in spite of setbacks and disappointments, working until the project is complete and a result has been achieved.
• Works well with other people, relating to them attentively and constructively, listening, communicating and resolving conflicts.

Mức lương

• Thỏa thuận

Thông tin khác

• One seat available for this position.
• Contact recruitment.Vietnam@astrazeneca.com for applications.
• Visit www.astrazeneca.vn for more information.
• Follow us on LinkedIn: www.linkedin.com/company/astrazeneca/.
• Closing date: 30‑thg 10‑2026 (2026‑10‑30).
• Location: Ho Chi Minh City, Vietnam.