Commercial Excellence Manager
About This Job
Trách nhiệm chính
- Consolidate sell‑in, depletion, sell‑out, distribution, outlet and market data into agreed commercial reports and dashboards, reconciling discrepancies with data owners and making sources, coverage and limitations visible.
- Coordinate the monthly Market Intelligence Report: follow up regional inputs, consolidate GMA sightings, competitor pricing and activities, PRVN activations and outlet openings, closures and reopenings; prepare a concise summary for the Head of Commercial Excellence.
- Maintain and improve agreed Excel and Power BI outputs with Finance and technology/data owners, focusing on reports that support defined decisions rather than duplicating existing financial reporting.
- Analyze channel, customer, outlet and territory trends; highlight execution gaps, risks and opportunities and propose practical follow‑up actions, validating commercial interpretation with Sales and financial measures with Commercial Finance.
- Prepare commercial inputs for monthly Sales meetings, cross‑functional reviews, CP/distributor reviews and regional business reviews; maintain action logs, follow up named owners and escalate overdue commitments or unresolved data gaps.
- Coordinate outlet universe and segmentation updates using approved criteria; consolidate trade census and coverage plans, identify duplicate, inactive or closed outlets, and follow up corrections with Sales and system/data owners.
- Analyze outlet coverage, visit frequency, territory workload and execution gaps; prepare recommendations for Sales Managers while Sales retains ownership of route approval, customer prioritization and field delivery.
- Support PROS 2.0 and Perfect Outlet deployment with Sales and Trade Marketing through approved templates, outlet mapping, field guidance, data checks and tracking of implementation gaps.
- Act as the day‑to‑day commercial contact for SFA/CRM adoption: maintain user guidance, deliver practical training and refresher support, consolidate user issues and coordinate resolution with technology owners.
- Support NewSpage and other approved commercial tools through process documentation, business requirements consolidation, data preparation, user acceptance testing, pilot coordination, training and post‑rollout follow‑up; escalates scope, resource and timeline decisions to the Head of Commercial Excellence.
- Monitor whether tools help managers identify execution gaps and close actions; recommend simpler workflows and minimum useful data inputs, while technical configuration, access, integration and infrastructure remain with designated technology owners.
- Coordinate assigned RTM and commercial improvement workstreams, including distributor‑model reviews and pilots: maintain implementation plans, consolidate Sales inputs and Finance‑validated economics, track milestones and risks, and document lessons, without assuming ownership of distributor negotiation or sales delivery.
- Coordinate CMA evidence collection and maintain the agreed capability action tracker; follow up workstream owners and provide progress updates to the Head of Commercial Excellence and HR.
- Translate the approved capability roadmap into training schedules, practical materials, onboarding checklists and deployment plans with HR, Sales Managers and functional experts; deliver training on commercial tools, reporting interpretation, sales processes and execution routines.
- Coordinate specialist modules with Marketing/Brand Ambassadors and Finance/RGM; content remains validated by the relevant functional owner.
- Maintain sales onboarding materials and coordinate completion with HR and Sales Managers so new joiners understand approved processes, tools and expectations.
- Provide managers with usable joint‑call, review and follow‑up templates; gather feedback on application in real work and identify where refresher support or process changes are needed; line managers retain coaching and people‑management accountability.
- Track training completion and consolidate feedback and evidence of practical adoption; recommend improvements based on usage and field application rather than attendance alone.
- Translate approved RGM and Commercial Finance guidance into practical Sales templates, briefing materials and review routines; support adoption without setting pricing architecture, ROI methodology or approval thresholds.
- Coordinate commercial inputs for scheme proposals and pre‑/post‑activity reviews, including objectives, target outlets, mechanics, execution evidence and results; follow up missing information and apply the agreed evaluation template with RGM, Commercial Finance and Trade Marketing.
- Maintain tracking of approved commercial programs and material exceptions; summarize execution gaps and learnings for the next decision; financial validation, budget control, legal review and approval remain with their respective owners.
- Coordinate the operational deployment of approved KPI frameworks: maintain definitions and templates, consolidate targets and evidence, and flag inconsistent or unmeasurable inputs for review.
- Calculate and document the CE‑owned execution component (The How) of quarterly incentive inputs using approved rules and manager‑confirmed evidence; resolve data discrepancies with Sales and submit reviewed inputs to Commercial Finance and HR; Commercial Finance retains The What calculations and overall consolidation; HR retains final payout processing through the authorized approval route.
- Provide market pricing and promotion observations to Finance/RGM, clearly distinguishing verified facts from estimates and field feedback.
- Undertake other tasks within the Commercial Excellence scope assigned by the Head of Commercial Excellence, with priorities agreed against existing commitments.
Yêu cầu
- Bachelor’s degree in Business Administration, Economics, Marketing, Finance, Data Analytics or a related discipline.
- At least 8 years of relevant experience in Commercial Excellence, Sales Operations, Commercial Planning, Sales Analytics or Trade Marketing, preferably in FMCG or beverages.
- Hands‑on experience delivering commercial reports, sales process improvements, SFA/CRM adoption and cross‑functional implementation.
- Advanced Excel and practical Power BI skills; experience with Salesforce or comparable SFA/CRM tools.
- Working understanding of sell‑in, depletion, sell‑out, outlet segmentation, trade investment and basic customer/channel economics.
- Business‑level English and Vietnamese communication; willingness to travel for field work, training and project deployment.
Yêu cầu ưu tiên
- SQL or Python is an advantage.
- Exposure to Vietnam on‑trade, traditional off‑trade, modern trade or distributor operations is an advantage.
Thông tin khác
- Target Hire Date: 2026-11-29.
- Target End Date: 2026-11-30.
- Location: 26th Floor, Vietcombank Tower, Thành phố Hồ Chí Minh, Vietnam.
- Employment type: full time.