Category Promotion Associate Manager/Manager
About This Job
Trách nhiệm chính
- Responsible for the annual promotion plan of several brands under different product categories to maximize consumer appeal.
- Overseeing the entire end-to-end process from planning to implementation for promotion activities.
- Strong understanding of brand equity is required to ensure the plan’s relevancy for the brands.
- Managing different stakeholders at different level is daily task as alignment is key in the company matrix organization.
- Understand brands’ equity, business and opportunities.
- Understand channels’ landscape and opportunities.
- Propose promotional ideas which fit with each brand at certain time.
- Analyze data or insights to determine industry and consumer trends.
- Liaise with marketing teams to align promotional activities of a product category.
- Secure approval from relevant stakeholders for implementation.
- Collaborate with different functions for implementation supervision.
- Propose forecasts for product demand to ensure the availability of inventory.
- Assume responsibility of budget management for category.
Yêu cầu
- Bachelor's degree
- Proven experience in brand or channel management
- Solid knowledge of below-the-line operation
- Strong collaboration and leadership skills
- Proven characteristics in Attention to details & Follow through
- Good at English
- Strong in data analysis, analytical thinking and communication skills
- Strong ability to pay attention to details, scenario-planning & handle short-notice changes
- Proficient in MS Office, High level in Excel skills
Thông tin khác
- About Abbott: Abbott is a global healthcare leader, creating breakthrough science to improve people’s health.
- Working at Abbott: You will have access to career development, a great place to work, and diversity initiatives.
- Our nutrition business develops science-based nutrition products for people of all ages.