Trách nhiệm chính

• Assist Senior Director of International Marketing with development and implementation of short-term and long-term strategic marketing plans involving events, tournaments, promotions, entertainment and reinvestment strategies.
• Prepare annual marketing plan and budget to enhance sustainability and growth in domestic customer base, cultivating outer market and new business aligned with business objectives.
• Work closely with department managers to develop marketing plans and strategies to grow revenue for their respective areas.
• Coordinate and implement strategic alliances with reputable business partners to create greater brand awareness and financial benefit to The Grand Ho Tram.
• Identify emerging trends and issues in the domestic market, prioritize opportunities related to marketing activities.
• Serve as domestic market expert on business marketing issues and recommend short and long term strategies.
• Collaborate with Gaming Operations and Hotel Operations to maximize effectiveness of all marketing activities.
• Provide regular feedback to management regarding customer reactions across all channels.
• Develop and direct execution of strategies and programs to achieve revenue, acquisition, retention and profitability goals.
• Direct database and direct response marketing, monitor print production, mailing distribution, redemption rates and costs.
• Analyze and evaluate direct marketing programs, develop new strategies as needed.
• Ensure all advertising and marketing communications are coordinated, support marketing plan objectives and are effective expenditure of resources.
• Assist with company activities and campaigns to promote property image and awareness in community and region.
• Establish systems to enhance operational efficiency such as SOPs, policies & procedures related to Casino Marketing Operations.
• Conduct spot checks of subordinates’ primary job responsibilities, tracking mechanisms, ensure compliance with SOPs and POPs.
• Complete performance evaluations, training guidelines, coaching & mentoring programs, schedule according to standards.
• Perform duties in accordance with property compliance and regulation standards.
• Help direct reports achieve outlined goals and plans of action objectives by meeting with and assisting staff with tasks and needs.
• Perform additional duties and responsibilities as necessary or assigned.
• Establish and maintain effective employee working relationships.
• Lead by example in targeting groups, companies, entities and agencies for pamphlets, flyers and other media for events.
• Willing to take on more responsibilities and demonstrate extra mile attitude.

Yêu cầu

• Bachelor’s Degree (Master’s degree preferable).
• At least 7 years of Casino Marketing experience in gaming industry, preferably in Asia with an established network of domestic gaming customers.
• Thorough knowledge of local regulatory requirements in casino gaming industry.
• Strong leadership skills.
• Strong business experience in reviewing and developing marketing plans, marketing materials and collaterals.
• Strong track record of understanding marketing dynamics and responding proactively to achieve business objectives.
• Experience in analyzing and marketing recommendations on gaming promotions and their profitability.
• Ability to create effective cross-company working relationships and execute on business plan requiring multi-division participation.
• Ability to draft complex reports and give lengthy oral and written presentations / PPT.
• Knowledge of gaming, hotel, and entertainment industry.
• Must have excellent customer service and interaction skills.
• Ability to supervise and direct employees.
• Ability to write, prepare standard reports and documents.
• Strong computer skills in Microsoft Office Suite (Outlook, Publisher, Word, Excel, PowerPoint).
• Self-starter, collaborative, highly organized, innovative problem solver, creative marketer with strong sense of urgency.
• Ability to prioritize and process multiple complex projects and deadlines with attention to detail and organization.
• Ability to creatively approach challenges and projects and work both independently and in teams effectively.
• Strong interpersonal skills, writing, speaking, organizational ability, initiative, creativity, enthusiasm.

Yêu cầu ưu tiên

• Master’s degree preferable.
• Experience in Asia with an established network of domestic gaming customers.

Mức lương

• Negotiable

Phúc lợi

• Laptop
• Insurance
• Travel opportunities
• Allowances
• Employee Shuttle Service
• Uniform
• Incentive bonus
• Health checkup
• Business Expense
• Annual Leave

Thông tin khác

• Contact Person: Recruitment Facebook Linkedin
• Job tags: Business Development Manager Domestic