Lead the annual market activation plan aligned with 3-year growth drivers, partnering with a consumer‑centric cross‑functional team and agency partners.
Own the annual brand Profit & Loss (P&L), delivering sales and profit targets while actively managing budget spend.
Strengthen brand equity through effective deployment and localization of global/area toolkits.
Execute the innovation pipeline and drive best‑in‑class execution to bring brand strategy to life across media, creative development, and digital programs.
Manage agency and cross‑functional relationships locally and above‑market, partnering with Sales/Trade Marketing to win in‑store and deliver effective go‑to‑market plans across channels.
Yêu cầu
5+ years of brand marketing experience in Consumer Products marketing.
Experience delivering insights‑based consumer communications and media plan to drive brand share growth.
Strong financial/logical thinking capabilities and business acumen.
Experience working in a fast paced, entrepreneurial environment.
Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands.
Lead the annual market activation plan aligned with 3-year growth drivers, partnering with a consumer‑centric cross‑functional team and agency partners.
Own the annual brand Profit & Loss (P&L), delivering sales and profit targets while actively managing budget spend.
Strengthen brand equity through effective deployment and localization of global/area toolkits.
Execute the innovation pipeline and drive best‑in‑class execution to bring brand strategy to life across media, creative development, and digital programs.
Manage agency and cross‑functional relationships locally and above‑market, partnering with Sales/Trade Marketing to win in‑store and deliver effective go‑to‑market plans across channels.
Yêu cầu
5+ years of brand marketing experience in Consumer Products marketing.
Experience delivering insights‑based consumer communications and media plan to drive brand share growth.
Strong financial/logical thinking capabilities and business acumen.
Experience working in a fast paced, entrepreneurial environment.
Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands.