Brand & Campaigns Senior Manager (Quản lý Cấp cao Bộ phận Quản lý Thương Hiệu)
TP. Hồ Chí Minh
Application deadline:
13/11/2026
About This Job
Trách nhiệm chính
- Own brand strategy, architecture, and long‑term roadmap aligned with Group and local priorities.
- Act as brand guardian ensuring consistent identity, messaging, tone across all channels and stakeholders.
- Lead end‑to‑end development and execution of national brand campaigns, brand refresh programs, and thematic initiatives.
- Translate strategic direction into clear communication frameworks for mass, agency, internal, and partner audiences.
- Own brand budget planning, tracking, and optimization.
- Define and monitor brand KPIs (awareness, consideration, preference, brand health metrics).
- Lead and supervise the Brand team, build and grow the team, support career aspirations.
- Engage and align with key stakeholders, coordinate with media teams for effective social and other media channel strategies.
- Understand customer segmentation, develop tailored propositions, research new product opportunities, analyze market trends and adapt strategies accordingly.
- Maintain an agile mindset, adapting to fast changes and balancing immediate priorities with future implications.
- Translate business, customer, and market insights into clear brand strategy, propositions, and IMC plans.
- Oversee creative, content, and channel execution to ensure quality and effectiveness.
- Align and manage cross‑functional stakeholders to deliver business objectives.
- Leverage customer insights and segmentation to shape relevant brand narratives.
- Monitor performance and optimize campaigns to improve impact and ROI.
- Lead and manage agency partners to ensure strategic and execution excellence.
- Develop team capability and strengthen brand discipline across the organization.
Yêu cầu
- At least 8 years of experience in similar role in agency or client side.
- Hands‑on experience with IMC campaigns from concept development to deployment platforms.
- Ability to identify target audience preferences and build content to meet them.
- Excellent multitasking skills, open‑minded, self‑motivated, able to work under stress deadlines or multi‑projects with same deadline.
- Business driven mindset.
- Strong written and verbal communication skills.
- BSs degree in Marketing, Multi‑media or relevant field.
Thông tin khác
- Prudential is an equal opportunity employer.