Trách nhiệm chính

• Plan, build, launch, and optimize paid campaigns for brand initiatives across YouTube, Google Display and Demand Gen, Reddit, and programmatic or direct buys on cybersecurity, OT/IT and industrial trade publications.
• Own targeting, bidding, creative rotation, frequency management, budget pacing, and geographic strategy across North America, EMEA, and APJ.
• Manage media budgets with discipline: forecast, pace, reconcile, and report spend against plan every week.
• Run structured tests across destinations, creative assets, audiences, and channels with predefined success criteria, and discontinue underperforming initiatives.
• Brief and coordinate external specialists or agencies when we use them, and bring their work in-house when we don't.
• Own campaign tracking end to end: UTM conventions, GA4 events and conversions, Google Ads conversion tracking, and consent‑compliant tagging across regions.
• Build and maintain landing pages with the web team, with clear conversion paths and clean handoff into our marketing automation and internal systems.
• Maintain the brand campaign dashboard: one source of truth for spend, reach, engagement, conversion, and cost efficiency, reconciled against platform data.
• Deliver a concise weekly performance report covering what changed, why it changed, actions taken, recommendations, and next steps, in a format that a busy executive can read in three minutes.
• Set benchmarks for each channel and initiative, and hold campaigns against them.
• Understand the full lead journey, from first touch to sales engagement. Ensure that brand‑sourced leads are accurately tagged, routed, and tracked throughout the process.
• Build and send email programs for brand audiences, including screenings, premieres, launches, newsletters in HubSpot and SendGrid today, and in whatever we run tomorrow.
• Partner with marketing operations on data hygiene, attribution, and reporting so brand's numbers and the company's numbers agree.
• Support registration and awareness campaigns for screenings, premieres, book and film launches, and major industry events (not product launches).
• Coordinate paid amplification around events with the events and social teams.

Yêu cầu

• 5 to 8 years of hands‑on paid media experience, including at least three years managing Google Ads video campaigns across YouTube In-stream, In-feed, and Shorts formats.
• Experience with Reddit Ads and at least one programmatic advertising platform or direct publisher media buy.
• Deep fluency in GA4 and Google Tag Manager, and comfort designing and debugging conversion tracking yourself.
• Practical understanding of the B2B lead lifecycle, how leads are captured, scored, routed, and handed to sales, and hands‑on experience in HubSpot or a comparable marketing automation platform.
• Strong written English. You'll communicate mostly in writing with teams in three regions, and your weekly report is the product.
• Ability to maintain a work schedule that provides at least four hours of overlap with US Eastern Time on a regular basis.

Yêu cầu ưu tiên

• Experience marketing to cybersecurity, industrial, or engineering audiences.
• Familiarity with YouTube Studio analytics and channel growth.
• Experience with SendGrid or transactional email systems.
• Data skills beyond spreadsheets, such as SQL, Looker Studio, or similar tools.
• Exposure to Vimeo or other video-player analytics.

Thông tin khác

• This role is hands‑on; you build the campaigns yourself.
• Recruiting agencies are not accepted for this position.
• The role is based in Vietnam, Thành phố Hồ Chí Minh.