Assistant Marcom Manager
About This Job
Trách nhiệm chính
- Develop and execute marketing plans for the property, including room, food & beverage, spa, and golf promotions.
- Manage all e-commerce opportunities and maintain, update, and oversee all property websites.
- Build strong working relationships with tourism bureaus and community leaders.
- Assist in region-wide coordination of rooms, food & beverage, spa, and golf promotions.
- Develop leisure marketing plans addressing distribution of rate offers, packages, and programs designed to build occupancy.
- Maintain, update, and manage all websites.
- Coordinate offers and information for all publications and inserts related to brand loyalty reward mailings.
- Develop brochures and property collateral materials.
- Participate in all property imaging work (e.g., signage).
- Use and interpret all reporting necessary for sound marketing recommendations, including DMA source market reports, past guest lists, and tracking.
- Review and provide analysis on all website and email campaign tracking for both individual property sites and corporate email campaign results and Marriott.com property reports.
- Ensure consistent marketing message is communicated in all advertising and collateral efforts.
- Manage marketing budget throughout the year.
- Provide regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation.
- Track return on investment (ROI) of all marketing initiatives, including online, direct mail, and print advertising.
- Keep track of actual versus planned marketing budgets and provide input and recommendations as needed regarding reallocation of funding.
- Ensure consistency in individual property's voice on all guest touchpoints and marketing communications, following corporate graphic standards and the individual property's brand image.
Yêu cầu
- High school diploma or GED with 2 years experience in sales and marketing or related professional area.
- 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.
Hình thức làm việc
- Onsite at K5 Nghi Tam, 11 Xuan Dieu Road, Tay Ho District, Hanoi.
Thông tin khác
- Job Number: 26133760.
- Full Time.
- Position Type: Management.
- Location: K5 Nghi Tam, 11 Xuan Dieu Road, Tay Ho District, Hanoi.
- Located Remotely? N.
- At Marriott International, part of the Sheraton family.
- Join us on our mission to be ‘The World’s Gathering Place’.