Assistant Brand Manager (Lay's)
Level 17,Vincom Center,72 Le Thanh Ton Street
Application deadline:
14/11/2026
About This Job
Trách nhiệm chính
- Assist Marketing Manager in building marketing strategy for Lay’s to meet VNMU business needs.
- Develop annual marketing plan and initiative calendar; support Strategic Business Plan and Acceleration Plan.
- Build brand distinction for Master Brand Lay’s; use key levers to drive consumer preference and volume.
- Develop bottom‑up AOP budget and manage allocated budget for Lay’s.
- Manage Lay’s communication, ensuring all executions follow brand guidelines; support equity communication from briefing to launch.
- Lead creative assets production; lead social & digital campaigns.
- Lead full‑year sampling activation plan.
- Provide media briefing by campaign base & AOP; review & input media plan with regional team; track media performance; lead 1P data acquisition.
- Lead R&D, Operations, Procurement and Finance teams to develop new products and ensure on‑time launch; manage project stages and innovation tracking; lead packaging design and MKT deployment launch plan; conduct post‑launch evaluation.
- Work closely with Marketing Manager and cross‑functions to manage & control A&M budget; lead P2P process; produce weekly/monthly/quarterly reporting; deploy pricing strategy.
- Track and continuously improve performance of initiatives; examine brand market data; conduct market/consumer visits; monitor competitor activity; improve implementation to increase performance and competitiveness.
Yêu cầu
- University graduation in marketing, economics or related fields.
- At least 4 years of relevant working experience, preferably FMCG.
- Strong project management, time management skills; ability to manage and prioritize multiple projects.
- Critical thinking, strong interpersonal, communication and presentation skills.
- Positive, self‑motivated and a good team player.
Thông tin khác
- Location: Level 17, Vincom Center, 72 Le Thanh Ton Street, Thành phố Hồ Chí Minh.
- Employer: PepsiCo.