Ads Optimization Specialist | meLive
TP. Hồ Chí Minh
Application deadline:
28/10/2026
About This Job
Trách nhiệm chính
- Optimize end-to-end digital advertising campaigns across TikTok Shop, Shopee, Meta platforms (Facebook, Instagram, Threads) and more.
- Build digital media plans, daily budget and task planning to deliver on time with acceptable results.
- Monitor key performance metrics (CTR, CR, AOV, CPA, ROAS, GMV) and take corrective action to hit targets.
- Conduct A/B testing on creative, targeting, and offers to scale winners.
- Optimize budget allocation across channels for maximum ROI.
- Analyze past campaign performance to refine budget allocation, targeting, and creative strategy.
- Maintain end-to-end dashboards using Meta Ads Manager, TikTok Ads Manager, TikTok Partner Center, etc.
- Develop and update ads performance plan dashboards tracking revenue targets, cost efficiency, sales by category/creator, profit margins, and product performance.
- Provide in-depth campaign performance reports, trend analysis, channel effectiveness, predictive insights.
- Conduct funnel and cohort analyses to identify opportunities to improve conversion and retention.
- Share actionable insights across teams to inform marketing, content, and commercial strategies.
- Lead performance reviews across eCommerce platforms and identify commercial opportunities to boost GMV and profit margins.
- Monitor key commercial metrics: CAC, repeat rate, AOV, ROI per product line.
- Analyze ROI of creator and affiliate campaigns; optimize tiering, commission structures, content formats.
- Evaluate business contribution of creators and suggest performance-based partnership models.
- Partner closely with account, livestream, project teams, admin & finance to provide commercial insights that guide go-to-market decisions.
- Standardize campaign performance reviews and ensure cross-team alignment with data-backed strategies.
Yêu cầu
- 2+ years in digital performance marketing, ideally in e-commerce or creator-led brands.
- Strong grasp of Gen Z behavior and content trends on TikTok, Instagram, Facebook, Threads.
- Proven ability to optimize campaigns (ads, affiliate, KOL) based on performance data.
- Familiar with tools like TikTok Ads, Meta Ads, Shopee Ads, and performance dashboards.
- Good time-management and task-management skills.
Thông tin khác
- Location: Ho Chi Minh
- Employment Type: Regular
- Closes On: 28 Oct, 2026
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